Portfolio: Ben Holgate

Brand and identity

Branding is exciting! The formation of something from nothing that grows over time to take on a life of it's own. Something that represents an intangible entity in a graphic form. Whether it's a logo, styleguide or marketing campaign, I believe branding to be one of the more exciting aspects of design.

Waratahs 2014 Champions Logo

The NSW Waratahs reigned supreme in 2014, winning the Super Rugby tournament. I was fortunate enough to be at the design helm during this time and created a commemorative logo to be used across digital assets as well as traditional assets such as limited edition merchandise and posters.

Waratahs Sub Brand Logos

Other examples of logos I've developed during my time at the NSW Waratahs. If you would like to know more information about any of them, please emailme@benholgates.com

The Hills District Pipe Band logo

Once upon a time, in a time far far away I was a bagpiper, playing for the Hills District Pipe Band. I took it upon myself to design a logo for the band which was used widely across items such as embroidered patches for bagpipe covers, stickers for the drum skins and, t-shirts. The logo's elements were derived from the crests of the clans whose tartans we wore.

The pipe band logo on the drums
Soccer ball with the Football for Futures logo imposed

I designed this Football for Future logo to help promote an ongoing charity event for the financial industry.

Football for futures logo